Published on Aug 30, 2014

Twelve adult movie stars gathered on Saturday in Kabukicho, Shinjuku district of Tokyo for the “Stop AIDS!” campaign, which attracts thousands of people and encourages them to squeeze a pair of breasts for raise awareness of AIDS in the industry.

This event was already the 12th since its launch in 2003 and was broadcast on adult cable television, as people donated to the anti-AIDS campaign in exchange for a quick squeeze.

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From Independent UK :

On Saturday, adult film stars posed as people queued up for the event, which was also broadcast on live television.

Men and women who took part in the so-called drive were expected to donate to the Japan Foundation for Aids Prevention, News.com reports.

The unusual event was reported to be part of larger 24 hour campaign called Stop! Aids and apparently raised “thousands” for charity.

Despite the nature of the fundraiser and the criticism it has attracted, the actresses defended it to the local media. One actress told the Tokyo Sport she had no issue with the controversy surrounding it or participating in it, saying: “it’s for charity”.

“Squeeze them, donate money — let’s be happy.”